Coastal's Grayson McCall signs NIL deal with Darlington Raceway

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Darlington Raceway signs McCall in rare NIL deal

Darlington Raceway has signed Coastal Carolina star QB Grayson McCall in the first lengthy NIL partnership between a NASCAR racetrack and a college football player.

www.espn.com

Darlington Raceway president Kerry Tharp also has deep ties to the college football world, serving as sports information director for two decades at the University of South Carolina, where he worked with the likes of Lou Holtz and Steve Spurrier.

Atlanta Motor Speedway has done one-off social media promotions with a trio of Georgia football players to promote its most recent NASCAR Cup Series events, but McCall's NIL agreement with Darlington Raceway, NASCAR's oldest superspeedway, is for a full year.