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So they are basically not charging the typical percentage working for free? What’s in it for them?
Are they big Gamecock fans? Or maybe they are planning to start the relationship with players that they hope will end up in the NFL and then sign them when they go pro?
Shane's desire to recruit better is obviously driving this and that's okay.
The team itself still has to perform on the field, though, for a player to get NFL money if it's possible for them to do so most of the time.
I still come back to the business model for the jerseys with players' names on them that up until recently the actual players themselves never received income from.
If you own a sporting goods store and had jerseys printed for every player on the team, people would only buy jerseys for a very small number of high profile players. The store owner would be a fool to put jerseys on the rack for every player on the team because he would lose a lot more money than he would make selling the jerseys for all players. Too much overhead.
I don't remember the names of most of our players in recent years because they've done nothing on the field consistently to distinguish themselves.
I get the logic behind NIL from a recruiting standpoint, but our program has become invisible from a W-L standpoint.
NIL should be more about what you accomplish on the field once you get here rather a player's potential before even playing a down in a real SEC game.