Pat DiMarco moving into a new position for South Carolina Athletics
August 19, 2022South Carolina football legend Pat DiMarco is shifting into a new role within Gamecocks athletics. DiMarco is moving into a role more focused on the name, image, and likeness after previously joining head coach Shane Beamer’s staff in March 2021 as a football analyst and assistant director of football relations
The new role doesn’t have a title yet, but it’s anticipated DiMarco will help facilitate deals for current student-athletes, work with local businesses to incorporate them into Gamecock Exchange USC’s in-house NIL marketplace, and present to donors, current players, and prospects about NIL opportunities at the school. South Carolina’s state law that previously prevented schools from facilitating deals for student-athletes was suspended on July 1, opening the door for more roles like DiMarco’s within the program.